Wednesday, October 7, 2015

How to Choose a Logo Color?

Your logo is the face of your business. People can easily remember your service or product when they remember your business logo.

Small companies turn into a brand when they step forward like a brand. Don't underestimate your business, think big. You started company not just for money, but it must be your aspiration to implement your ideas that your previous boss never considered.

You started company not just to show that you can make people work for you. Instead you must show that your ideas were not confined to your mind, but you implemented it. Don't excuse saying you don't have enough funds. When there is a will there will be a way.

Strategy can out rank funds. If you come up with extraordinary business, you can attract many investors. For now, leave about investors. Concentrate that you're about to create a brand and not just a company.

Like you include guidelines for your business, select colors that will represent your business. These colors or color will be your brand identity everywhere. So, select wisely.

Experts say, colors can send emotions about your business to your customers. Blue color shows simple and firm behavior. Whereas pink shows funny or girly things.

You must consider your customers and their behavior while selecting your logo color. Along with business logo, you must select font or typography. These color and font will accompany you in all marketing strategies, mean where ever you use your business name you must design according to these two things color and font.

Even on personalized stylus pens you must include same logo color and font. Talk to promotional product manufacturers before designing your product. Likewise, you can take this forward and design your office considering these two colors. This will increase trust and relation between you and your employees.

Have a look at Facebook, Google and Dell offices.

There are many aspects to consider while designing a business logo. Here are few samples logos with which you can get an idea and also try this.

Here is a video showing forbidden color combinations.

https://youtu.be/v07aClyMIYc


Friday, September 18, 2015

How to Choose a Brand Name for Your New Business?

Your product alone can't attract eyeballs if you don't have a brandable business name. A name is what your customer remembers. A brand name is nothing but your identity and your name, whereas your product is your character.

How can a person be remember by character, everyone stores his/her name. Along with name, they remember your product.

And your brand name should project your business. When they hear your name, they must get an idea about your business.

Here is a slide share presentation explaining it.


Tuesday, August 18, 2015

Advantages of Using Promotional Ballpoint Pens for Your Business

Pen is mightier than the sword
This renowned proverb indicates that communication or press is more efficient than tools.

Likewise, marketing has got vital role in building a business. Having or delivering quality service is not enough to attain leads.

For instance, Godaddy adopts different marketing techniques to get new clients. Though, its main business resides online you can see their offline marketing campaigns.

Coming to the point, promotional items such as pens, t-shirts and other products increase your relation with the customers. When a person sees one brand name more than twice or thrice per day, he/she will develop an internal relation and trust grows with that company. 

As pens are used mostly and they reside near your customer's pocket custom ballpoint pens can efficiently increase your brand awareness.


These promotional pens carry your unique business logo and contact number. Not just building an internal relation with old customers, these personalized items can bring your a bunch of new clients. When friends and relatives of your old customer seeks advice about the any related service, she/he will without delay recommend your business, as he/she trusts you.

And it's very simple to distribute. After meetings or at seminars you can handover these free durable promotional items to attendees. If you deliver them quality and durable product they will use it without throwing it away.

So, it’s not just a promoting tool. It's a real gift for your customers and employees.