Wednesday, October 7, 2015

How to Choose a Logo Color?

Your logo is the face of your business. People can easily remember your service or product when they remember your business logo.

Small companies turn into a brand when they step forward like a brand. Don't underestimate your business, think big. You started company not just for money, but it must be your aspiration to implement your ideas that your previous boss never considered.

You started company not just to show that you can make people work for you. Instead you must show that your ideas were not confined to your mind, but you implemented it. Don't excuse saying you don't have enough funds. When there is a will there will be a way.

Strategy can out rank funds. If you come up with extraordinary business, you can attract many investors. For now, leave about investors. Concentrate that you're about to create a brand and not just a company.

Like you include guidelines for your business, select colors that will represent your business. These colors or color will be your brand identity everywhere. So, select wisely.

Experts say, colors can send emotions about your business to your customers. Blue color shows simple and firm behavior. Whereas pink shows funny or girly things.

You must consider your customers and their behavior while selecting your logo color. Along with business logo, you must select font or typography. These color and font will accompany you in all marketing strategies, mean where ever you use your business name you must design according to these two things color and font.

Even on personalized stylus pens you must include same logo color and font. Talk to promotional product manufacturers before designing your product. Likewise, you can take this forward and design your office considering these two colors. This will increase trust and relation between you and your employees.

Have a look at Facebook, Google and Dell offices.

There are many aspects to consider while designing a business logo. Here are few samples logos with which you can get an idea and also try this.

Here is a video showing forbidden color combinations.

https://youtu.be/v07aClyMIYc